Design a system, service or campaign to encourage or enable parents, employers or society more widely to embrace Shared Parental Leave.
Working with another designer, we planned to find two actors / dancers and a young child to feature in our film that promotes Shared Parental Leave. We scripted, art directed and filmed the actors and transformed the film into a rotoscope style animation. Social media material was also designed to promote the campaign.
See how we did it!