Professional Energy Purchasing | Portfolio

Rebrand

Professional Energy Purchasing, a commercial energy consultant wanted a revolutionary rebrand to show their progress in the energy market and compete with leading businesses. A change in business strategy, meant brand new services we're available to customers and a new website was destined to professionally promote these.

Working with the team, I have developed a modern and clean website that perfectly presents the business, what they stand for and the endless services they offer.Creating a brand guidelines for the team and our partners was crucial to ensure consistency through out the brand from email signatures to contract templates to sales presentations to marketing collateral.

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Marketing Campaign

Working with the marketing team at Professional Energy Purchasing, we have developed a number of campaigns to promote new services and events. These are designed for a range of platforms including: landing page, blogs, mail-shots, social etc. Below shows our most recent campaign created for PEP's Net Zero service launch in which we partnered with the Sheffield Chamber of Commerce - Net Zero Is Everyone's Business.

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Net Zero Is Everyone's Business

Net Zero campaign and service landing page published on Sheffield Chamber of Commerce website.

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Net Zero Is Everyone's Business

The landing page includes details on the new service and a corresponding video to help businesses understand how they can do their bit towards reaching Net Zero.

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Net Zero Is Everyone's Business

Press article: Net Zero service and partnership launch. Gif created for News section on the right.

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Net Zero Is Everyone's Business

Simple gif created to advertise the service on Sheffield Chamber of Commerce website.

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Net Zero Is Everyone's Business

Business 10-point plan to be published. Simple tips aimed to support businesses. This is also supplied in a pack for the SCCI account managers to distribute to members.

Business 10-point plan to be published. Simple tips aimed to support businesses. This is also supplied in a pack for the SCCI account managers to distribute to members.

Net Zero Is Everyone's Business

Examples of social banners to be published from PEP along with monthly tips from infographic.

Where's The Free Money | Final Design Concept - SCC Event Landing Page

Where's The Free Money | Final Design Concept - SCC Event Landing Page

Event Landing Page includes a short introduction to the business.

Where's The Free Money | Final Design Concept - SCC Event Landing Page

Where's The Free Money | Final Design Concept - SCC Event Landing Page

Further down the landing page shows the 'Book Now' banner created in a consistent design style.

'Free Review' animation also created by myself is included in the web page to inform SCC members of the current services available to them and to also improve brand awareness.

Where's The Free Money | Final Design concept - SCC News Bulletin

Where's The Free Money | Final Design concept - SCC News Bulletin

Design concept shown on Sheffield Chamber of Commerce online news bulletin.

Where's The Free Money | Professional Energy Purchasing Social

Where's The Free Money | Professional Energy Purchasing Social

Weekly social media content is pushed out through different platforms 1 month before the event to engage potential viewers.

Where's The Free Money | Professional Energy Purchasing Social

Where's The Free Money | Professional Energy Purchasing Social

Weekly social media content is pushed out through different platforms 1 month before the event to engage potential viewers.

Monthly Newsletter

Using a themed collection of blog articles, case studies videos and press releases which are posted within the month, I design a monthly newsletter which is emailed to our full subscribed customer list. To the left, shows a run down of the content included in the January mail-shot.

We work closely with our partners and charities to increase brand awareness across online and printed platforms.

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Sponsorship of Paces New Adult Learning Room

unLTD Interview with MD Linda Spencer and Sales Manager Kayleigh Thompson

Business Live Interview with MD Linda Spencer

Half Page Spread Design

unLTD Magazine Ad Design

Barnsley & Rotherham Chamber of Commerce News Article

Videos

Working with the team at PEP, we often create short videos to promote new services, inform viewers on the energy market and help with energy saving tips. These are scripted and storyboarded as a team and I create the visuals and voice overs. We have found that short animations best engage our clients through the monthly statistics we gather.

Google analytics is used to create monthly statistic reports, in which I gather stats based on social media followers, likes, website views, blog article views, YouTube video views etc. These are presented to the team in a presentation at the end of every month.