Rebrand

Professional Energy Purchasing, a commercial energy consultant wanted a revolutionary rebrand to show their progress in the energy market and compete with leading businesses. A change in business strategy, meant brand new services we're available to customers and a new website was destined to professionally promote these. 

Working with the team, I have developed a modern and clean website that perfectly presents the business, what they stand for and the endless services they offer.​Creating a brand guidelines for the team and our partners was crucial to ensure consistency through out the brand from email signatures to contract templates to sales presentations to marketing collateral.

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Marketing Campaign

Working with the marketing team at Professional Energy Purchasing, we have developed a number of campaigns to promote new services and events. These are designed for a range of platforms including: landing page, blogs, mail-shots, social etc. Below shows our most recent campaign created for PEP's Net Zero service launch in which we partnered with the Sheffield Chamber of Commerce - Net Zero Is Everyone's Business.

Monthly Newsletter

Using a themed collection of blog articles, case studies videos and press releases which are posted within the month, I design a monthly newsletter which is emailed to our full subscribed customer list. To the left, shows a run down of the content included in the January mail-shot.

We work closely with our partners and charities to increase brand awareness across online and printed platforms.

Videos

Working with the team at PEP, we often create short videos to promote new services, inform viewers on the energy market and help with energy saving tips. These are scripted and storyboarded as a team and I create the visuals and voice overs. We have found that short animations best engage our clients through the monthly statistics we gather. 

Google analytics is used to create monthly statistic reports, in which I gather stats based on social media followers, likes, website views, blog article views, YouTube video views etc. These are presented to the team in a presentation at the end of every month.