The Future of Fred Aldous

Develop a proposal for a new experience-led Store for Fred Aldous, within Fitzalan Square, Sheffield. This new store proposal will be innovative, and creative, and should aim to enhance the shopping experience, and appeal to those shoppers seeking a particular art material or equipment, or through curiosity make an impulse purchase.

Working with a team of interior designers, we created POS to connect the three stores and stress the love of art and design. We designed a futuristic and instagrammable store interior with huge picture potential and a place for everyone; through creating a store for purchasing craft goods, getting involved with craft activities, grabbing a coffee and viewing local art. The interior is designed to create space within the small space available and also involves many sustainable and cost effective features across all floors such as vinyl flooring reclaimed wood, congregated steel and cork. 

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